What is Animated Video Marketing & What are its Benefits? (With Examples)

Last Updated on October 16, 2022 by Shane

The benefits of video marketing are outstanding when it comes to expanding your business. In today’s competitive market, your marketing campaign needs to be comprehensive and attractive. Animated video marketing can help you make a story about your business that speaks volumes. In this way, you can attract many relevant audiences to get better revenue and growth.

One of the most significant benefits of video marketing includes expressing emotions in your campaign. Video marketing allows the audience to connect more to your business and form a deeper connection. Ultimately, you can build sustainable client relationships using a few techniques and easy animation video makers.

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What is Video Marketing?

Video marketing is a type of advertising where businesses use videos to promote their product service or brand. The video can be motion graphics, animation, or a real film. These videos are uploaded to multiple platforms like websites and social media.

There are so many different types of video marketing. Some of them are Promotional Animated Videos, Explainer Videos, Educational Videos, Video Emails, Product Videos, Testimonial Videos, Comparison Videos, FAQ Videos, and Behind-the-Scenes Videos.

Why Do You Need Video Marketing in your Campaigns?

Video marketing strategies are essential for your advertising campaigns as these are more impactful, comprehensive, and easily assessed. Having the right features in a video can have a powerful impact on the brand also. You can help make complex concepts perceivable for your audience using videos as well.

You can generate a lot of revenue while investing a minimal amount through this marketing technique. The effects you would see from releasing even a minor, self-created attractive video has possibly many fruitful results. These are discussed in this article to give you a better understanding.

In 2017, about 75% of all online traffic was video content, which means almost 3/4 of all time spent on the Internet is used to watch videos.

Including the word ‘video’ in an email subject can increase its opening rate by 19% and a 65% boost in click-through rate. After watching a video, the purchase rate of a customer increases by up to 85%.

Some of the best examples of animated video marketing…

Metro Trains Melbourne
American Express

Some Easy Marketing Video Makers

One of the challenges of video marketing is making unique and attractive videos. You can find many easy animation video makers that can help you build up your marketing campaign. If you don’t want to spend lots of money-making videos to execute your ideas, animated videos can always help you. Some of the easy animation video makers and marketing video makers are:

These apps or softwares have different features available in them. You can check out my article 6 Best Easy Animation Making Softwares That Anyone Can Use (2020) for more.

What are the Benefits of Animated Video Marketing?

Animated video marketing comes with a lot of impressive factors that help you stand out from the rest. Some of the video marketing benefits are

1. Revenue for Growth

Business owners and marketers using video marketing get a 49% faster turnover in their revenue than those who don’t use it. This useful information from the Aberdeen Group clearly shows a difference in revenue growth between these groups. As a result, you experience more client growth and better profit in less time.

2. Influence Clients’ Buying Decisions

According to Forbes, 90% of the customers say they get influenced by the marketing video while buying any product from a brand. Animoto states that 64% of people are more likely to purchase a product if they see a brand video first. Another research by HubSpot suggests 97% of consumers get a better understanding of a product/service through watching a video.

3. Understand People’s Psychology

While looking up for a product, people check out different details. These details include the pricing, reviews, technicalities, and functionalities of the product. Combining all these details into a comprehensive video can give your clients everything they want, improving the understanding of a product in a better way.

4. Improve your Search Ranking

With the help of a video, you can have a better SERP ranking (Search Engine Results Pages). According to HubSpot, 80% of marketers have observed an improved dwell time on their website by using a video campaign. Forrester’s research suggests that videos increase the likeliness of a website to get into the first result pages on search engines.

5. Increase in Traffic

You will observe that you’re getting more engagement, as you include video marketing in your marketing campaigns. According to Aberdeen Group, video campaigning attracts 41% more web traffic through search engines than other campaigning methods.

6. See an Increase in Backlinks

According to Moz’s study, if you embed a video link to a page or post, you will get the number of linking domains thrice. This result ultimately means that you will see an increase in backlinks as you introduce more videos in your marketing campaign. You ultimately get more clients and a growing word of mouth.

7. Improve Conversion Rate

Marketing campaigns have 27% increased click-through rates and 34% better conversion rates on the web. According to Unbounce, the landing page having video increases conversion by 80%. If you want a more impactful conversion rate, then having a video marketing strategy will benefit you significantly.

8. Reach More Business Executives

About 75% of the business executive group goes through videos related to work on a weekly scale, as High IQ suggests. 54% of the senior business community exchanges these videos with their colleagues every week. They agree that they would choose to watch the video related to service over reading textual content.

9. Boost Email Marketing

Video marketing can significantly impact your email marketing services as well. In a study by Syndacast, it was found that video marketing boosts up an email check by 19%. It means that people who use the word ‘video’ in the subject line experienced their subscribers would check their message more frequently. A similar rise is seen in click-through rates, which is 65%. In simple words, video marketing can drastically pump up your email marketing campaign.

10. Improve Shares

A single video has a 1200% better chance of getting shared among people than both images and texts. Small Business Trends has suggested this value as a proving factor that video marketing is the strongest out of all media.

Final Verdict

All these benefits of animated video marketing will have a massive impact on magnifying your business revenue. However, it is quite a relief to know that you don’t have to put too much effort and time into making a video for your brand. With the help of some animations and user-interactive tools, you can make an influential marketing video. All you need to do is to explore options and deliver your business idea through those options.

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Check out the list of the Best Easy Animation Softwares you can use.

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