Invideo Vs Pictory – Which AI Text-to-Video Tool is Better? (2024)

Last Updated on December 20, 2023 by Shane

The Verdict

Invideo has a powerful video editing feature and more cool templates and assets that Pictory doesn’t have.

Pictory has some cool stuff too, but its weak point is that it doesn’t have a video editing feature. You have fewer options to customize your videos compared to Pictory.

So, Invideo is the better choice for you if you want a higher-quality AI-powered video maker with a video editor.

But if you just want a simple text-to-video-making AI tool, Pictory will be a perfect choice.

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This Invideo Vs Pictory comparison will clear your doubts and questions about these two powerful AI video-making tools.

These two powerful AI-powered easy-to-use video-creating tools have their own strengths and weaknesses. 

In this comparison, you’ll learn about the basic features, ease of use, pricing, tutorials and customer support, and design quality.

Finally, you’ll be able to confidently choose which is the best for you and what’s my recommendation.

Comparison Table – Invideo Vs Pictory

Overall rating4.5 stars4 Stars - Yellow
Ease of useVery easyVery easy
SubscriptionMonthly, yearly & lifetimeMonthly & yearly
Free trialYes (limited access)Yes (limited access)
Refund7 days money back guarantyNo
2D AnimationYes (basic animations)Yes (basic animations)
3D AnimationNoNo
Best forEditing and creating videos, turning text into video and team collaborationTurning text into video, articles to video, video transcription, and drag-and-drop video making
CompatibilityWindows, MAC, iPhone & AndroidWindows & MAC
Price$15 to $30/month (if you pay annually)$19 to $39/month (if you pay annually)
RecommendedYes, if you want more premium-looking videosYes, only if you just need basic videos created by AI.

Invideo – A Brief Overview

Invideo is like your own personal video genie!

It’s an exceptional AI-powered cloud-based video creation software that enables you to easily create high-quality videos.

The platform is tailor-made for marketers, social media managers, and content creators like you looking to create engaging and professional-quality videos without any prior experience.

A massive library of over 5000 custom-built templates and an extensive media library featuring over 2 million high-quality images and videos makes Invideo a super efficient video-making tool.

Invideo’s straightforward interface enables you to add text, graphics, and animations to videos and customize them to reflect your unique brand identity.

In addition to editing tools like trimming, cropping, resizing, color adjustment, voiceover recording and music integration, Invideo also offers advanced AI-powered features like text-to-video, enabling you to create videos faster.

The platform also has various other features like collaboration and sharing tools, allowing you to work together on projects and share files.

But is it the right tool for you? Let’s get to know more about it.

Pictory– A Brief Overview

Pictory is famous mostly for its powerful text-to-video and article-to-video features.

It’s a web-based AI-powered video-making software that offers a variety of tools and features for creating professional-looking videos quickly.

This tool is designed to be user-friendly and easy to use, which makes it accessible to both beginners and professionals alike.

With Pictory, you can also create videos using your existing images and video clips.

You can trim, resize, zoom, pan, add music and voice-over, and more with ease.

Its 40+ pre-made templates allow you to create videos faster and easier.

Using this powerful AI-powered tool, you can create educational videos, listicle videos, coaching videos, step-by-step guides, etc.

But is this the right one for you? Let’s find out!

A Brief Comparison

Invideo and Pictory, both tools offer AI-powered features to make the video-making process easier and more efficient.

But, Invideo has a more extensive library of professionally designed templates and media, making it a more flexible tool for creating a wider range of video styles.

In addition, its collaboration and sharing tools make it an ideal choice for teams working together on projects.

On the other hand, Pictory’s text-to-video and article-to-video features make it an excellent option for creating educational and instructional videos quickly.

Its user-friendly interface and pre-made templates also make it a great choice for beginners who want to create professional-looking videos with ease.

1. Basic Features

Invideo offers a powerful video editing tool with a massive library of professionally designed templates and media.

It has over 5000 custom-built templates and an extensive media library with more than 8 million high-quality images and videos, making it a powerful, easy-to-use video-making tool.

It’s also integrated with stock images and video platforms iStock, Storyblock and Shutterstock, enabling you to access over 8 million stock media.

It also has advanced AI-powered features like text-to-video, which helps you to create videos faster.

Invideo’s mobile apps for both iOS and Android are also available, making it possible to edit and create videos on the go.

This software can create almost any kind of video, even at the professional level.

It can create videos for advertisements, slideshows, holidays & greetings, weddings, YouTube, businesses, real estate, sports, fashion, music, gaming, and many more.

Invideo’s 4 main tools

Pictory, on the flip side, is an AI video-making tool that mostly focuses on text-to-video, article-to-video and video transcription using AI.

It offers lesser templates, media and other assets compared to Invideo. It has only 40+ pre-made templates.

Its advanced AI can detect important parts of your long videos and turn them into short videos.

It can turn blogs or articles into videos in a few clicks using its AI technology.

Pictory allows Hootsuite integration so that you can schedule your videos created straight from the platform.

You can also add captions to your videos super fast using its AI.

This AI-powered video-making software can create videos for your YouTube content, marketing, social media, agencies, blogs, courses, and more.

Pictory’s 4 main tools


Invideo wins this section because it offers a more extensive set of features compared to Pictory.

While both platforms offer basic editing tools like trimming, resizing and adding music, voice-overs, text-to-video, text-to-voice, etc. Invideo has a more powerful video editing tool.

Also, Invideo’s user interface and design aesthetics feels more professional and better.

2. Ease of Use

Regarding ease of use, both Invideo and Pictory are designed to be user-friendly and accessible to beginners.

But, Invideo has a slightly more complex interface than Pictory due to its more extensive features.

Invideo’s user interface is relatively easy to navigate, but with its advanced features, it can take a little more time to get comfortable with it than Pictory.

In case you need help with using it, Invideo does provide helpful tutorials and documentation to guide you through the process, making it easier for you to get started.

Invideo’s user interface

On the other hand, Pictory has a much simpler interface that is easy to use and navigate than Invideo because of its lesser features.

Its layout is straightforward and easy to understand, making it an excellent choice for beginners or those who want to create videos quickly without spending much time learning how to use the tool.

Overall, both tools offer user-friendly and straightforward interfaces, but Invideo’s extensive features make it a little more complex to navigate than Pictory.

Pictory’s user interface


Both Invideo and Pictory offer user-friendly and simple interfaces that are easy to navigate, so it’s not easy to determine a clear winner in this category.

Even though some people might take a little more effort to get used to Invideo than Pictory, they both are designed to be easy to use.

Both of them are the winner in this section because they are equally both easy-to-use. It will be a tie!

3. Media Library and Assets 

When it comes to the media library, templates and other assets, both Invideo and Pictory offer a range of options, but there are some notable differences between them.

Invideo offers a vast media library of over 8 million high-quality images and videos, while Pictory provides more limited choices.

It also has a vast library of 5000 plus pre-built templates to help you make the video-making process easier and faster.

Invideo's templates
Invideo’s template library

These templates can also be easily customized to suit your specific needs, allowing you to create high-quality videos faster.

One thing to note is that Invideo’s media library is constantly expanding. New assets are regularly added, giving you access to fresh, up-to-date content.

This can be particularly beneficial if you create videos frequently and need to keep your content fresh and engaging.

Pictory, on the contrary, offers only around 40+ pre-made templates that can be customized to your liking with 5,000 music tracks.

It also has a notably smaller size of the media library and music and other assets.

This is because it focuses more on creating videos using AI technology and less on video editing part.

Pictory's template library
Pictory’s template library


Overall, Invideo is the clear winner when it comes to the media library, templates and assets part.

With its massive library of high-quality assets and custom-built templates, Invideo provides you with many options to create engaging and professional-looking videos.

If your requirement is AI-powered features such as text-to-video or article-to-video conversion, and you don’t require extensive media assets, Pictory would still be a viable option.

4. Pricing

The pricing plans of both tools are simple and straightforward.

They technically 3 main plans.


  • Free Plan: Invideo offers a free plan with limited features, making it accessible for you to explore basic features.
  • Plus Plan: The Basic plan costs $20 per user per month when paid annually or $25 monthly.
  • Max Plan: The Pro plan costs $48 per user per month when paid annually or $60 monthly.

The price increases when the number of users increases.

The pricing plans of Invideo

Pictory’s pricing structures, on the other hand, are a little different than Invideo’s.

It has Starter Plan, Professional Plan and Teams Plan.

  • Starter Plan:’s Standard plan is priced at $19 per user per month when paid annually or $23 monthly.
  • Professional Plan: The Premium plan costs $39 per user per month when paid annually or $47 monthly.
  • Teams Plan: also provides a Teams plan at $99 per month when paid annually or $119 monthly.

Its free trial plan allows you to create 3 video projects, each of up to 10 minutes long. 

Pictory also offers 14 day money-back guarantee, which means you can test the full version for 2 weeks without spending your money. 

The detailed breakdown of’s pricing structure allows users to choose plans that align with their specific needs and budget constraints. 

Pictory’s pricing plans


We can see the price of Invideo starts at $20 and Pictory’s price starts at $19.

But, considering the range of features and the superior quality of video results, despite InVideo having a starting price only $1 higher than Pictory, it appears that Pictory is slightly more expensive in comparison.

Hence, the winner of the pricing section is Invideo.

5. Customer Support and Tutorials

Invideo offers a vast library of video tutorials and blogs that cover a wide range of topics and problems, making it easy for you to find the help you need.

Its YouTube channel has a lot of professional-looking tutorial videos, and they cover a lot of subjects, from the basics of video-making to advanced editing techniques.

Invideo also tries to educate and help its users, even on Instagram. They share a lot of tips and tricks for creating effective videos, which can be very helpful for beginners.

When it comes to customer support, it provides 24/7 chat and email support, which is super helpful when you need immediate support.

Its customer support team is easily accessible through their website, and they are pretty responsive and helpful.

On the other hand, Pictory’s online resources are less extensive than InVideo’s.

It has a great number of tutorial videos on its YouTube channel, but they’re less engaging, attractive and professional-looking compared to InVideo’s.

Pictory’s customer support is limited to email only, which can be inconvenient when you need quick assistance.


In terms of customer support and tutorials, InVideo outperforms Pictory. 

It offers more comprehensive resources and is more easily accessible when you need help. 

Invideo offers more detailed tutorials and blogs, along with many videos on its YouTube channel. 

It also has 24/7 chat and emails customer support, making them more accessible than Pictory, which only provides email support.

6. Aesthetic and Design Quality

In making videos, aesthetics and design quality are crucial factors to consider.

InVideo has a lot to offer in this part, with its better and more professional-looking templates and assets compared to Pictory.

InVideo’s templates have a more modern and polished look that can help elevate the overall quality of your videos.

Their pre-made video assets, such as icons and animations, are also of high quality, making your videos look more appealing and experienced.

On the contrary, Pictory’s templates and assets’ design quality looks more basic and outdated, which might be less engaging and attractive to viewers.

While they do have some decent options, they’re not as comprehensive and well-designed as InVideo’s.

a. Designs created in Invideo

b. Videos created in Pictory


As you can see from the example videos above, the winner of the aesthetics and design quality is clearly Invideo.

Its superior aesthetic and design quality make it the clear winner in this category.

Its templates and other assets have a more professional and polished look compared to Pictory’s.

Pictory’s aesthetics and design quality, on the other hand, are less impressive and may not be as effective in capturing viewers’ attention.

Final Thoughts

Invideo and Pictory are both excellent video creation tools with their own unique features and benefits.

Invideo is ideal for marketers, social media managers, and content creators looking for a comprehensive video creation and editing tool with advanced AI-powered features and collaboration tools.

And Pictory is perfect for creating simple educational or instructional videos with its powerful text-to-video and article-to-video capabilities.

Ultimately, the choice between the two will depend on your specific needs and preferences.

Use Invideo if

  • You want access to advanced AI-powered features like text-to-video with a powerful video editor.
  • You need a larger media library with over 8 million high-quality images and videos to choose from, as well as a vast library of custom-built templates.
  • You want well-designed templates and assets that will make your videos more professional.
  • You need a tool that you can collaborate with your team and create videos together in real-time.
  • You want to customize your videos extensively with a wider range of design options and editing tools.

Use Pictory if

  • You need a simple platform that can quickly convert your articles or text into videos without much fuss.
  • You just need a basic video editor with an AI-powered text-to-video tool.
  • You’re ok with just a basic design and don’t require very professional-looking videos.
  • You want a single tool that can create text-to-video, article-to-video, and video-to-text.
  • You want to transcribe your videos or add subtitles to your videos fast in just a few clicks.

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That’s a wrap of this epic battle Invideo vs Pictory. Get the right tool and keep creating.

If you are interested in more AI powered video generation and editiong tools, then you should check out this long list of the best tools I’ve curated, 13 Best Free AI Video Editors and Generators – 2024″.

You can also check out these comparisons and reviews

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Happy Creating!

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